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Product & Customer Mastery

Product Management

Step into the Product Manager role. Collaborate with teams, architects and stakeholders to deliver solutions and own the product backlog at scale.

Duration
4 × ½ days (virtual)
Certification
EPiC Certified
Format
In-house, on-demand
About this course

What you'll do, who you'll become

This interactive, instructor-led course prepares you to step confidently into the role of Product Manager. You’ll learn how to collaborate with Agile teams, System Architects, and stakeholders to deliver innovative solutions. The course explores lean portfolio management, design thinking, roadmap development, customer-centric mindset, and how to effectively define and prioritise the product backlog in a scaled environment.

By the end of this course, you will be ready to lead product management functions and deliver measurable business value at scale.

Course outline

What we'll cover

Understanding the role of the Product Manager and Product Owner
Exploring customer-centricity and design thinking
Defining personas and empathy maps
Market segmentation and targeting
Customer journey mapping
Competitive analysis and innovation
Developing solutions with customer input
Create effective features and benefit hypotheses
Prioritisation techniques
Measuring progress and outcomes

Certification & outcomes

This is a certification course. Attendees will receive the SAFe® Product Owner/Product Manager (PMPO) certification from SAFe® upon successful completion of this course and exam.

Who is this for

Who should attend

The SAFe Product Owner/Product Manager (PMPO) course is designed for Product Owners, Business Analysts, Agile Coaches, Delivery Leads, and other key stakeholders who want to effectively manage and deliver products at scale.

FAQs

Common questions

Ready to run Product Management for your team?

We deliver in-house, on-demand. Tell us your team size, timing, and what you'd like to get out of it — we'll come back with options.